InnovaFood
Food for sustainable health of people and planet
Markets
Food products including the inventions of InnovaFood have enormous market potentials. Improved blood glucose regulation is not only important for people with diabetes or cardiovascular disease. It plays an important role also in weight management, recovery from strenuous exercise or medical surgery and to counteract the degenerative processes of aging.
Metabolic syndrome
The metabolic syndrome and associated dysregulation of blood glucose levels represent the most important factor for illness in the industrialized world. Even in low-income countries there are problems surrounding obesity / metabolic syndrome in parallel with malnutrition.
Overweight and obesity are also increasing in prevalence among children and youth. In the southern parts of Sweden, approximately 20% of preschool children are overweight or obese and about 20% of children and adolescents in the United States have disrupted blood fats related to metabolic syndrome. 31 million individuals in the EU are currently on drug treatment for disorders associated with the metabolic syndrome and in the United States the corresponding figure is around 100 million individuals.
In market terms, this means that products with beneficial effects on blood sugar regulation can be considered relevant to the whole population in the industrialized countries. The initial focus group, however, is at-risk individuals, including overweight and pre-diabetes.
Childhood nutrition
The importance of nutrition in infancy and childhood is crucial. The first 1000 days from conception is the time when all organs are in a sensitive period of development, the gut bacterial flora is first established and the taste preferences adopted.
Except for meeting basic needs of essential nutrients for optimal growth and well-being, the food we give to our youngest should also protect all metabolic processes that are necessary for optimal health throughout life. This is what we do with the concept of MOOS Foods.
Healthy aging
Groups of individuals who may derive particular benefit from products that lead to improved insulin release are older people and patients undergoing major surgery. Both groups suffer from break-down of muscles. This is often combined with difficulties in eating enough of the appropriate nutrients to build muscles at the same rate as it decomposes.
There is reason to believe that a product like Good Idea can help elderly to get in a more anabolic state, meaning that the body is able to build up reserves in the form of muscle and fat.